Technology

Facebook launches online marketing course for small business

Kirsten Robb /

 

Facebook is rolling out an online learning centre for small business owners that want to learn more skills in marketing through the social network.

It’s the latest step by the social media giant to push its small business advertising, after it launched its Ad Manager app last month.

The tool, named Learn How, will function like an online course or as a reference for one-off questions about Facebook pages and ads.

Small business and marketers can get answers to frequently asked questions, including how to create a page or how to create a custom audience, through videos, images and step-by-step instructions.

Facebook also announced an additional training resource for marketers, named Blueprint. Blueprint will train marketers on both foundational practices such as campaign optimisation and more expert-level strategies, such as how to leverage video effectively on Facebook to meet business objectives.

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Kirsten Robb

Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.

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