Facebook is believed to be gearing up to unveil a mobile ad network at its annual F8 developer conference.
The conference will take place in San Francisco on April 30, and will be streamed live over the web.
After a keynote by Mark Zuckerberg, developers are able to attend a series of conferences on building apps, growing traffic, monetising services or the hacker way.
Facebook is set to unveil a range of new technologies being co-developed with mobile phone equipment maker Ericsson at the conference.
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“Facebook and Ericsson announced the Internet.org Innovation Lab, which will reside at Facebook’s Menlo Park headquarters,” Facebook said in a statement.
“The Innovation Lab will enable developers to test their apps in real world environments, including simulated network degradation and latency. Developers attending f8 have a chance to preview some of the technologies that will be available in the new lab and test the performance of their apps in a simulated environment before the lab opens later this year.”
Citing multiple sources, Mike Isaac in ReCodeclaims the social media giant will unveil a mobile ad network, in competition to Google.
The ad network will mean Facebook will compete with Google by selling ads on third-party websites as well as its own.
The mobile ad network will be pitched to developers and publishers as a way to leverage the social media giant’s vast databases of user information to get better targeted advertising in their apps and sites.