Facebook is significantly boosting its mobile search capabilities on iPhone, with potentially huge implications for businesses that use social media marketing.
Until now, searches from mobile devices have been limited to pages, people or groups.
The social media giant is beginning the integration of a feature first rolled out on the desktop version of the site in January 2013 as Graph Search – now rebranded as Facebook Search – into its mobile app.
Get daily business news.
The latest stories, funding information, and expert advice. Free to sign up.
The addition of Graph Search/Facebook Search will give users the ability to search for things such as “restaurants liked by my friends”, “cities my families have been to” or “photos of friends before 1999”.
“Your search results are personalised and unique to you and, as always, you can only see things that have been shared with you,” Facebook said in a statement.
The upgrade will be rolled out to iPhone users in the US first. It is unclear at this stage when the change will be rolled out to Android devices.