Tech giant Google has added another company to its growing list of acquisitions: video advertising company mDialog.
According to the Next Web, mDialog enables companies to deliver, analyse and monetise advertising against their content across multiple streaming platforms.
Google said it is committed to offering more ways for publishers to monetise live, linear and on-demand content across all screens.
While the company said there will not be any immediate changes to mDialog, but it will work to incorporate mDialog’s technology and expertise into its DoubleClick advertising product.
In a post on its website, mDialog said it was excited to be joining Google.
“Together, we’re looking forward to offering new and even better ways to make money from their live and on-demand content,’’ said the company.