Instagram is adding “verified badges” for celebrities and public figures who use the platform, with the latest feature copying the blue tick image verification system used by Twitter.
Instagram promises the new badges will be rolled out over the coming days. However, the new feature will be limited to high-profile public figures Instagram believes could be impersonated, and there will be no way to apply for a badge.
Meanwhile, in a post on its official blog, chief executive Kevin Systrom said Instagram is cracking down on fake, spammy or inactive accounts. Accounts also risk being deleted if they breach the service’s terms of service, which covers sharing other people’s photos, adult content, illegal content, abusive posts and promotion of self-harm.
Alongside the mass deletions, Instagram is fixing a bug that until now prevented the follower count from falling as accounts are deleted. Systrom said this change could lead to some users experiencing a sudden fall in the number of followers they have in some cases.