Jodie Moule from Cook, on the Nike Fuel Band: My Best Tech

Jodie Moule is one of the co-founding directors of Cook. Cook allows you to create and share your recipes with family, friends and the world, in your very own Cookbook for iPad. Cook is #TheWorldsCookbook.

The Nike Fuel Band is a wearable technology device that I love. It is basically a pedometer in a bracelet form that has a super handy visual read-out screen that tells you how active you have been during the course of your day. The fact this device visualises my active behaviour is a huge motivator for me.

I consider myself to be someone who is quite fit and active; however, the visualisation actually caused me to be more active – as it made me more mindful of just how inactive working behind a desk can be.

At any point during the day you can press a button on the band to see how you are tracking in relation to your pre-set goal (generally 10,000 steps – or 3000 ‘Fuel points’). Nike Fuel points are a clever marketing concept by Nike that successfully creates a language around the Fuel Band that other pedometers, like the fitbit or jawbone devices, just don’t have.

Fuel is essentially a combination of steps and calories – it is about 10k worth of steps a day roughly – but anyone with a Fuel Band knows the language of Fuel, and as a result steps are just not as important to them.

The data visualisation of my behaviour is clever in its own right, but once you hit a goal moment you are rewarded with the positive reinforcement of the display screen lighting up and flashing – giving me a little ‘high-five’ for kicking my goal.

This is super clever behaviour design at work – I love it.

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments