Technology

Motorola brand to return to tablet market after Lenovo takeover closes

Andrew Sadauskas /

Lenovo chief executive Yang Yuanqing has revealed he intends to revive the Motorola brand in the tablet market after Lenovo’s deal to buy the company off Google closes.

In an article published on Yahoo Taiwan (English translation via Google), Lenovo hopes to launch a “dual brand” strategy for Europe and other mature markets, with the Motorola brand used to lock-in high-end consumers.

Yuanqing also notes that, particularly in mature markets such as Europe and America, relationships with telecommunications companies and mobile brands are important to sales.

While Motorola has previously produced Android tablets under the Xoom brand, along with a laptop dock for its Atrix series of smartphones, it has abandoned the market in recent years, switching its main focus to its Moto E and Moto G series of smartphones.

Meanwhile, aside from being the world’s largest PC manufacturer by volume according to both IDC and Gartner, Lenovo also sells its ThinkPad series of “two-in-one” laptops and tablets running Windows 8.1.

Based on the article, it is unclear if Yuanqing would reserve the Lenovo brand exclusively for Windows devices or the Motorola brand for Android devices under the two-brand strategy.

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Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.

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