Nokia will re-release its iconic “brick” phone and fans are rejoicing

Once, in a time long past, mobile phones were built with batteries that lasted for weeks, LCD plastic screens, and virtually indestructible bodies.

Sure they didn’t have cameras, internet access, apps, voice recording, colour screens, or music capabilities, but the brick phone of old could always be relied on to take a phone call or send the occasional text.

One of the most iconic pre-smartphone models of all time was the Nokia 3310 range—an unassuming grey and blue block that was a back pocket staple for many in the early 2000s. The phone has gained a cult following in the modern day thanks to its indestructibility and associated nostalgia.

Since then Nokia has experienced a fall from grace, despite the company attempting to keep up with the times with a series of smartphones that didn’t quite take off.

However, recent reports from VentureBeat show the company will return to its brick phone roots and intends to reveal a re-release of the Nokia 3310 at the Mobile World Congress in late February, alongside three other new flagship devices.

The 3310 reincarnation will be modernised, but no other details apart from that are known. It will carry a price tag of €59 ($80).

Brick phone enthusiasts wasted no time in expressing their joy via Twitter.

Marketing expert Michelle Gamble told SmartCompany last year nostalgia marketing isn’t for every business, saying businesses that sell physical or edible products would likely have the most success.

“You can build strong campaigns around food, gaming, and fashion, but you have to pick your product,” Gamble said.

“I can’t imagine a successful campaign being done on the PalmPilot.”

PalmPilot perhaps not, but the Nokia 3310? Only time will tell.

Never miss a story: sign up to SmartCompany’s free daily newsletter and find our best stories on TwitterFacebook, LinkedIn and Instagram.


Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Jean Cannon
Jean Cannon
5 years ago

That is NOT a brick phone. The brick was actually the size of a besser block and needed huge strength to carry it. It had a shoulder strap to make this possible

5 years ago

i am not sure about this brick phone owner at

SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.