Apple overtakes Nokia in Aus market

Apple has overtaken smartphone giant Nokia in the Australian market, according to new figures from research firm IDC.

The figures show that Apple now accounts for 36.5% of the market here, taking over from Nokia at just 30.5%, according to the IDC Mobile Device Tracker for the third quarter.

Although the report shows that Android is catching up quickly, growing from 7.1% in the second quarter to 21% in the third quarter.

“It’s looking like next year it’s going to be close between Android and Apple but I would be inclined to say that Apple will keep its lead, although we have been under pretty much every quarter with our Android forecast so anything really is possible at this stage,” IDC Australia telecommunications analyst Mark Novosel told Fairfax.

“Given the way that it is growing, this time next year Android could be number one. It really depends how next year will pan out.”


Notify of
Inline Feedbacks
View all comments
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.