Businesses prefer Facebook
/ Thursday, July 24, 2008
Small and medium sized businesses are more likely to have a presence on Facebook than any other online social network, according to a poll conducted by web company Netregistry.
Small and medium sized businesses are more likely to have a presence on Facebook than any other online social network, according to a poll conducted by web company Netregistry.
Almost 30% of the 1200 small business respondents polled said they use Facebook, ahead of 13% who use LinkedIn and 12% who use MySpace.
Other online communication tools were also popular, with 13% saying they use blogs, 12% internet forums and 11% YouTube.
But while many people associated with small businesses are using social networking, it seems very few are doing so with a business strategy in mind – 72% of people polled said they do not have a social media strategy in place.
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