But this time Facebook appears to have learnt its lesson, and has encouraged the site’s users to vote on the language they feel is most appropriate.
Get business news first
Sign up to SmartCompany’s daily newsletter
Founder andchief executive Mark Zuckerberg posted on the company’s blog that the site wants to provide the Facebook community with more chances to provide their input. “Beginning today, we are giving you a greater opportunity to voice your opinion over how Facebook is governed.”
“Our main goal at Facebook is to help make the world more open and transparent. We believe that if we want to lead the world in this direction, then we must set an example by running our service in this way.”
The Facebook principles document states: “We are building Facebook to make the world more open and transparent, which we believe will create greater understanding and connection. Facebook promotes openness and transparency by giving individuals greater power to share and connect, and certain principles guide Facebook in pursuing these goals.”
The new statement of rights and responsibilities covers the issues of privacy, registration and account security, payments and “sharing and account information”. The new draft clarifies that when a user deletes their account, legal agreements regarding property rights are severed.
“For content that is covered by intellectual property rights (like photos and videos)… you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use, copy, publicly perform or display, distribute, modify, translate, and create derivative works of (‘use’) any content you post on or in connection with Facebook.
“This license ends when you delete your content or your account.”
Facebook vice president of communications and public policy Elliot Schrage said yesterday that the site has learnt from its mistakes.
“Part of the big lesson here is that we really underestimated the sense of ownership Facebook users feel over the site.”
User feedback is to be compiled over the next few weeks before any changes are decided upon.
- Backlash forces Facebook to back down on terms-of-use changes
- Facebook uprising after changes to terms of service