Internet advertising: $US65 billion this year, and growing

Spending on internet advertising is set to total more than $US65.2 billion this year and will grow 15% to 20% a year, reaching $US106.6 billion in 2011, according to forecasts by research firm IDC.

The forecast for 2008 will account for 10% of spending across all media, and the prediction for 2011 will see internet advertising account for 13.5% of all media spending.

The highest spender is the United States by far, projected to spend more than $US45 billion for online advertising by 2011, and more than $US265 billion for all other forms.

John Gantz, chief research officer at IDC, told “By the end of the forecast period, spending for internet advertising will trail direct mail – the third-largest form of advertising – by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads.”


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