Is Google undercutting the value of domain names?

The Google search box is making domain names increasingly irrelevant as a means of ensuring people find a business or product on the web, the Search Engine Journal’s Robin Cannon argues.

Why? Increasingly, Cannon argues, web users will use Google to find a website even if they know its URL, mainly because it’s easier to type in a web address into Google than the address box at the top of the web browser.

A look at recent top ranking search results backs up Cannon’s argument. Take the top 10 fastest rising Google search terms for 2007 – seven of those would have taken the user to the correct website if typed into the address box with “.com” added, and in most cases the searcher is clearly looking for a particular product rather than searching a general category.

Google fastest rising search terms 2007

  1. iPhone
  2. Webkinz
  3. TMZ
  4. Transformer toys
  5. YouTube
  6. Club Penguin
  7. MySpace
  8. Heroes
  9. Facebook
  10. Anna Nicole Smith



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