Online price comparison comes to electricity

The need to combat global warming may mean the price of electricity is unlikely to go backwards any time soon, but a new Australian website aims to help consumers get the best deal available.

The need to combat global warming may mean the price of electricity is unlikely to go backwards any time soon, but a new Australian website aims to help consumers get the best deal available.

GoSwitch.com.au is a free online comparison site for electricity prices launched earlier this month by Melbourne entrepreneur Ben Freund.

The site will be of most use for consumers in the deregulated retail energy markets of South Australia, Victoria and Queensland, where new home owners or renters are faced with a choice between dozens of different plans and providers when they move into a new residence.

The site also allows users to compare the prices offered by alternative gas suppliers.

Sitting on the company’s board with Freund are Cliff Rosenberg, an experienced web entrepreneur and executive chairman of online marketing firm Clear Light Digital, and SEEK founding chairman Irvin Rockman.

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