Yahoo following the Buzz

Yahoo plans to introduce a service called Buzz that relies on users to help it compile the most popular articles from around the web, similar to social aggregators Digg and Reddit, reports the New York Times.

The plan is to include some of the most popular articles on its front page to attract more users and turn it into a hub for driving traffic to other publishers.

It will also allow fuller previews of online publishers’ sites in search results. A search result displaying a user of the social network LinkedIn, for instance, could include links to that person’s connections and full profile, and a result displaying a restaurant may include direct links to a reservations page or reviews.


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