Why you should reconsider buying a “” domain

Jim Stewart /

Businesses are starting to wake up and notice the problem with “” domains.

I went to the public forum the .au Domain Administration (auDA) held for the policy review panel which includes registering direct “.au” domains. I can definitely confirm for you this is simply a grab for cash. I don’t advise anyone to register a “” domain for their business, and there’s one important reason why. At the end of the day it won’t be worth much at all because any “” domains registered after April 2016 aren’t eligible to get the same name as a “.au” domain. When I brought that up at the forum, they as much as admitted it’s true.

If you have a contested domain name, you may not be able to get it — but the government might. A lot of domain names could be decided by auction. In other words, whoever is willing to pay the most could get the rights to the name. If you’ve spent a lot of time and money building your brand under “”, you may to have to spend a lot of money to get the rights to “.au”. Fix this now with any new business and don’t bother registering anything with “”.

There’s a lot of money to be made from this problem, but it’s mostly in my business. People are going to rake in piles of money from cleaning up people’s mistakes, trying to figure out how to keep their good name online without newer companies taking advantage of the situation.

Help to fix this by emailing [email protected] to let him know how you feel. Then email [email protected] and demand that they release the audio of this public meeting so others can see that it’s not good public policy, just a greedy grab for cash.

This article was originally published on

NOW READ: “Really unfair”: Businesses argue consultation on .au domains ignored them

Jim Stewart

Jim Stewart is a leading expert in search engine optimisation. His business StewArt Media has worked with clients including Mars, M2 and the City of Melbourne.

We Recommend


  • Mike

    Why is this article is full of lies?

    • R R

      Mike. That’s a significant comment which you should provide more substance. Care to enlighten?

  • Danial and the who take $20 million a year in secret fees and charges needs to be shut down.

    It is the most corrupt organisation operating under Commonwealth lack of proper oversight. must release the public meeting audio so the public knows what auDA Policy Review Panel is promoting and suggesting.

    Its crazy what they said at the meetings.

    When the public meeting audio comes out will be shut down…

    Everyone must listen to it..You will be shocked!

  • Matthew

    I think that ‘SEO Expert’:

    – started on a .biz-
    wasn’t so interested in getting the new gtld EMD version of his brand
    which is now developed by another business of the same name so therefore
    unavailable and he might have to settle for the third-rate .com

    – is taking you lot and a couple of journalists and associated media outlets for a ride in a blatant attempt to

    – try to drum up PR for what appears to be an insolvent or in liquidation ‘business’

    – on a domain

    • Check the facts

      He’s making a point against auDA with his statement.
      Watch the video!