SEO
Marketing, SEO
Google has updated its search algorithm: Say hello to BERT
Google’s latest algorithm update, dubbed BERT, represents the biggest alteration to its search function in the last five years.
SEO
Ahead of the Local Pack: Don’t underestimate the power of Google My Business
Whether you’re a small or large business, a local SEO strategy prioritising your Google My Business profile is extremely important.
SEO
The five all-too-common mistakes that jeopardise SEO strategies
There are plenty of common mistakes that amateur SEO practitioners routinely make, which put their whole strategy at risk.
SEO
SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants
The small business ombudsman is asking for firms to come forward with complaints amid a worrying trend of rip-offs plaguing the industry.
SEO
Sweat the small stuff: How a small UX fix can increase your revenue sixfold
Let's take a look at revenue, user experience and conversations, because not only is it great for your bottom line, but it's a lot of fun!
SEO
A leaky bucket (of cash): How to find and patch holes on your website
A good revenue-generating website consists of a wide variety of elements, which makes it easy for some site owners to miss some.
SEO
Are you capitalising on the treasure chest that is mobile traffic?
Mobile doesn't usually convert as well as desktop, but there are exceptions to the rule. It can theoretically increase the revenue by 50%.
SEO
Why making your website as light as possible will bolster your bottom line
How will this change affect revenue? If the answer isn't positive, you've got to ask why you're wasting valuable time implementing it.
SEO
Are you accurately calculating your ROI?
In order to fully understand your revenue stream, you need to know the right way to deduct ad spend and fees, along with a host of other financial details.
SEO
