seo
Why Google says you should report backlink SEO spam
I’m going to talk about how some of the old SEO practices just don’t work anymore, and a couple of surprising things I’ve learned in the…
Global branding without backlinking
I want to say something about content marketing because I’ll be speaking soon at the Pubcon Conference in La…
The simple website change that could potentially boost your revenue by 150%
Google’s newest change is almost here. It’s a mobile-first index change that Google has been threatening to …
Will your website be affected by Google’s new “not secure” warnings?
Last week Google finally started sending out new warnings about the HTTPS security changes. If you got one a…
Are you doing enough “non-technical” SEO?
I’ve been hearing about “non-technical” SEO for the last year and a half, or so. Check on Google Trends …
Are sliders destroying your website conversion rate?
I want to talk about conversion rate optimisation, specifically this week about sliders. There’s a debate ab…
Plan for unexpected SEO costs when moving to a new domain
There’s a lot of heated discussion in the Australian SEO world about a proposed top-level domain name for Au…
Do SMEs need to worry about online ad fraud?
One of the biggest stories we’ve been talking about this week reports about large scale ad fraud. Apparently…
Why brand authority outweighs the number of backlinks on your website
After receiving many comments and questions recently regarding backlinks, I thought it might be a good idea …
Brand: The base for strong SEO
I’ve been thinking about a theory for some time now. Once in a while you’ll see a high-ranking site with ter…
