SEO experts have been saying for years that “negative SEO” is a reality – and now Google has actually confirmed this is the case.
So what is negative SEO? And why should you care? Jim Stewart investigates into why this trend actually matters, and what you should know about it.
Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He can be contacted here or on Twitter here.