Why branded search drives non-branded search

I’m still talking about the campaign to stop the introduction of the new “.au” domains, and today I want to tell you about a side effect of doing this campaign. When I began this, I said that I was going to be measuring everything using all the tools I have at my disposal to get the message out and across to grow an audience. I’ve been pleasantly surprised by what I found when doing a simple query for my name.

I started talking about this in the middle of January, and took out a few ad campaigns on Facebook, and now there’s a lot more interest in both my name and our brand names throughout the media. Traffic on both has basically doubled, which has made me interested in finding out just what that’s affected. I went into Search Console and did a query for my name and looked at what pages it’s appeared on.

The results were amazing. In a search for my name, the blog has come up, which makes sense. But then when I did a search for “SEO blog,” my blog now ranks on the first page, which it’s never done before. This is a side effect of the power of brand. My sites are now ranking for a lot of different search phrases, simply because more people are searching for me and my businesses and key phrases surrounding certain topics.

It makes sense. If more people are searching for you and your brand, your rankings will rise. The more you can get people talking about you, the more you’ll see your previous content rise up in the rankings. You’ve got to have all your basics in place first, all your SEO details where they should be. But if you can bring your brand to the front of people’s minds, all of your work will rise in the rankings as a result.

This article was originally published on stewartmedia.com.au.

NOW READ: Can removing old content help your SEO?


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