Global branding without backlinking

I want to say something about content marketing because I’ll be speaking soon at the Pubcon Conference in Las Vegas. Last week I asked on Facebook exactly what everyone thinks content marketing is. Answers are up, down and all over the place but to me, content marketing is just marketing. I said that a couple of weeks ago. It’s just getting your brand out there and being aware of your brand with everything you do.

One site doing well with this is Skinnymixers but the last time I talked about them, I got all sorts of backlash because I suggested that you shouldn’t buy backlinks! Skinnymixers isn’t buying them, and they’re doing amazingly well. I first worked on their site a couple of years ago for the bloggersSEO course. If you look on Facebook for a group called bloggersSEO Support, you’ll find a lot of answers to your questions, plus all the information on what we did with this site.

Skinnymixers was already getting a lot of organic traffic when we signed on but it grew largely after doing what I call “taking the handbrake off”. Basically, instead of paying for backlinks, we did all the internal housekeeping you should be doing for your site: fixing any errors, cleaning up the index, getting words in the correct spots and taking the dates out of the URLs. These actions took the site to number two for a lot of their key phrases.

As proof that what she’s doing is working, if you search on Google for basic phrases that might refer to her site, it’s getting a lot of traffic. Sure, she’s getting traffic for Thermomix, which is her basic product offshoot, but she’s also getting a lot of referrals for butter chicken and poultry. This is how you can tell your brand marketing is working like it’s supposed to.

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4 years ago

I agree with not buying backlinks, there are a lot of established practices which are no longer valid, but it seems to take a long time for people to learn about new conditions and they just do these things like a reflex. SEO is now very much a matter of doing the right things, and actually producing good quality content-this seems to be too hard for a lot of people and they prefer to look at it like a technical problem, don’t buy likes, or backlinks, just stop doing it.

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