I want to talk about some of the results from the auDA campaign. I pulled up a list of articles we featured in over the last eight weeks. They’re all news stories. Now, when we went into Google Search Console, we found a big spike in the number of pages on our site that Google crawled. When Google sees increased interest in your brand they’ll crawl it more often. In my case, the phrases they searched for were my name and the name of my company.
So to give you an example, I did a search for “Jim’s blog”. The demand comes first, because that spike is impressions. Then comes the demand for it, along with the impressions. And it immediately goes and gets ranked. It’s not a competitive phrase, but Google has to show the most relevant and even in that small search set my blog is ranking.
It was relevant because I was getting talked about in the media during that time. During that same time frame, my ranking for the phrase “marketing speaker” went to number one from number six. We didn’t do anything for it. We’ve probably picked up a few backlinks over the last eight weeks, but I don’t think they’re anything major.
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We haven’t gone out and searched for backlinks, but traffic has doubled. And it’s also doubled from some external sources, notably LinkedIn and Facebook. And the reason for that is I’ve been doing native video on Facebook and doing native video on LinkedIn. And it’s helping a lot more than simply throwing up a link to a YouTube video or a blog post. The lesson here is that the more popular you, your business, or your brand becomes, the higher Google will rank you.
This article was originally published on stewartmedia.com.au.