SEO

A leaky bucket (of cash): How to find and patch holes on your website

Jim Stewart /

A good revenue-generating e-commerce site consists of a wide variety of elements, which makes it easy for some site owners to miss some, leaving money on the table. In order to reach your site’s full revenue potential, you need to find your weak spots and prop them up.

Lately, we’ve been focusing on increasing revenue. Basically, all the things we’ve done in the past, we still do. The difference is that all the technical SEO and other techniques are all used for increasing sales. It’s done in any number of ways which combine to give the best results. It’s a combination of benefits. Bringing in more traffic and having better structure on the site will open up greater revenue opportunities through new channels, such as Google AI ads and the like. Plus, all the technical SEO elements work to give a better user experience, which should be the primary focus of any website.

We look at clients’ revenue every day and we set a goal to hit at the end of every month. If the ads aren’t working well, we may have the client spend more money on ads in the next month. But quite often we just go in and have a look around the entire site. With one client we looked at, they had 60% mobile traffic, but it wasn’t converting well. We made some small changes and got a 66% increase in revenue. And that’s just due to small tweaks.

A lot of the time, you may think your site is working just fine, but with just a few small changes you could increase your bottom line dramatically. Complacency can be a revenue killer. So go over your site with a fine-toothed comb and see what you can find to fix. Small changes can create big results, and those little nuggets of information can be made of gold.

This article originally published on stewartmedia.com.au.

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Jim Stewart

Jim Stewart is a leading expert in search engine optimisation. His business StewArt Media has worked with clients including Mars, M2 and the City of Melbourne.

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