The simple website change that could potentially boost your revenue by 150%

Google’s newest change is almost here. It’s a mobile-first index change that Google has been threatening to unleash for a while, and a big part of it will emphasise a re-engineering of the page speed specifically for mobile devices. The crux of it is that you need to get your mobile details sorted or you’re going to be in danger of losing an awful lot of traffic.

Check on PageSpeed Insight (which you really ought to be familiar with) and pop your site address right on there. The site will show you two scores: one for desktop and one for mobile. I know, Google’s has its own product designed specifically for mobile, but it doesn’t work properly and it’s really unhelpful. This site will give you advice on what to do in order to increase your page speed.

The speed of your DNS will make a big difference, as well as the basics such as page load times, making your images smaller, and all the other details you should already have taken care of. What we’re also seeing now is a request to eliminate render-blocking for mobile. What this is referring to is any piece of video with CSS on your page; Google wants it to load before the whole page appears. This has been popping up everywhere, which leads me to think that it needs to be fixed right now.

The other thing you should look at on your mobile is whether you still have sliders at the top of the page. We did an experiment with them a couple of weeks ago for a client’s site and just recently looked at the results. We had a 90% income increase for desktop, but the mobile site earned a whopping 153% increase! Bottom line: get your house in order now, and pay special close attention to your mobile pages.

This article was originally published on

Never miss a story: sign up to SmartCompany’s free daily newsletter and find our best stories on TwitterFacebookLinkedIn and Instagram.

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.



Notify of
Inline Feedbacks
View all comments