VIDEO: Understanding Google’s latest algorithm change

You may not have realised, but Google made a slight algorithm change last week. Head of webspam Matt Cutts announced the change on Twitter to reduce low quality “exact match” domain results.

But what are exact match domains, and how do they work? In this week’s blog, Jim Stewart breaks down all the particulars – and details exactly what you need to know to make sure your rankings stay on top.


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