Hope you didn’t lose too much in the Melbourne Cup yesterday. Tragically, my horse in the sweep got shot.
In recent times, we’ve had an increasing number of clients come to us after they have been hit by Penguin. Unfortunately for them, they have employed SEO tactics that focussed solely on increasing backlinks. As I’ve explained before, this is a short term strategy for your business. You need to be playing the long game.
Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He can be contacted here or on Twitter here.