Google has been promoting its Authorship program for a while now – it ensures real people who create good content are given more prominence in search results.
It’s also important for businesses, especially if a chief executive or any other employee is writing a blog. This week, Jim Stewart delves into three resources from Google about Authorship you need to know about.
Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He can be contacted here or on Twitter here.