So much of SEO is spent talking about backlinks – Google hates them, but they tend to keep being used. So what exactly is a backlink, and how do they work?
This week, Jim Stewart breaks it down and gives you everything you need to know.
Get business news first
Sign up to SmartCompany’s daily newsletter
Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He can be contacted here or on Twitter here.