Smartphones and tablets account for 60% of digital media time: study

Smartphones and tablets account for 60% of digital media time: study

Mobile apps now account for more than half of time spent on digital media in the US, according to a study released this week by Digital Metrics firm comScore.

Smartphones and tablets combined to account for 60% of total digital media time spent, up from 50% one year ago.

The study also compared people’s use of mobile versus desktop computers and found 71% of social networking time was spent on mobile devices compared to just 29% for desktops.

While mobile advertising is growing, it’s not keeping pace with the chances in user behaviour.

Marketingland reports if ad spends and time spent were commensurate, ad revenue distribution in the US would see most of the mobile ad spend directed to apps, where mobile consumers are most engaged.

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