Apple chief executive Tim Cook has spruiked the health benefits of the Apple Watch ahead of its much-anticipated launch, according to the Guardian.
Speaking at the Goldman Sachs Technology and Internet conference in San Francisco, Cook said the smartwatch could help tackle the health issues associated with sitting for long periods at work.
“If I sit for too long, it will actually tap me on the wrist to remind me to get up and move,” he said.
“We have a lot of people using the Apple Watch at Apple, and ten minutes before the hour, suddenly they get up and move. It took a little to get used to, but it’s great.”
Apple’s smartwatch is scheduled for release in April.