trends

Australia named top 10 e-commerce market in the world, as sales grow by 9%: Report

Kirsten Robb /

Australia has been ranked the 10th best e-commerce market in the world by global management consulting firm AT Kearney, following a boost to the country’s online sales figures of 9% in 2014.

The 2015 Global Retail E-Commerce Index places Australia behind the United States, China and the UK, but ahead of Canada, Hong Kong and Sweden in terms of its e-commerce presence. Australia last year ranked 9th but has slipped a place this year as European countries made significant progress in the last 12 months.

Australia’s strongest performing e-commerce categories were department and variety stores (33% of sales), homewares and appliances (17%), and groceries and liquor (15%).

In a global context, online sales grew 20% worldwide in 2014, to nearly $1.4 trillion.

The index measures nine variables to determine the world’s best e-commerce countries, including macroeconomic factors, consumer adoption of technology, shopping behaviours, infrastructure, and retail-specific activities.

Country

Rank

Change in rank versus 2013

United States

1

+2

China

2

-1

United Kingdom

3

+1

Japan

4

-2

Germany

5

+1

France

6

+1

South Korea

7

-2

Russia

8

+5

Belgium

9

+15

Australia

10

-1

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Kirsten Robb

Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.

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