Digital music consumption is rapidly shifting from downloads to streaming, according to Nielsen’s latest US Music report.
Overall, on-demand streaming is up a whopping 42% over last year, with on-demand audio up 50.1% and on-demand video up 35.2%.
Vinyl was also a big winner, with LP sales up 40.4%, while overall album sales over all formats fell 15%.
Nielsen Entertainment SVP David Bakula said more than 70 billion songs were streamed in the first six months of 2014.
“Streaming’s 42% year-over-year growth and vinyl LP’s 40% increase over last year’s record-setting pace shows interest in buying and consuming music continues to be robust, with two very distinct segments of the industry expanding substantially,” said Bakula
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