Many marketers are vexed by the question of how to allocate their resources when it comes to traditional and digital marketing avenues. But the real question is how do we combine the two to create a powerful, integrated marketing campaign?
In this video, I talk to Tim Paton of Nando’s at Home about some of the ways they can approach this issue.
Fi Bendall is the managing director of digital and interactive consultancy company Bendalls Group. With over 20 years’ experience, Bendall has worked with global brands including BBC and Virgin, and is an expert in how businesses can approach strategy in the digital world. You can follow her on Twitter at @FiBendall, and can contact her through Bendalls Group.