VIDEO: How to judge ROI through social media

Fi Bendall /

Judging a return on investment through social media is one of the hardest challenges when it comes to developing online campaigns. If you don’t know what works, and what doesn’t, how can you hope to maximise your time? Today I spoke with Nando’s At Home about overcoming this hurdle.

Fi Bendall is the managing director of digital and interactive consultancy company Bendalls Group. With over 20 years’ experience, Bendall has worked with global brands including BBC and Virgin, and is an expert in how businesses can approach strategy in the digital world. You can follow her on Twitter at @FiBendall, and can contact her through Bendalls Group.

Fi Bendall

Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as "The CEO's secret weapon". An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.