Xiaomi overtakes Apple as China’s second-largest smartphone maker as it prepares to go global
Tuesday, July 29, 2014/
Emerging Chinese consumer electronics giant Xiaomi (pronounced she-yow-mee) has overtaken Apple as the second most popular smartphone brand in China and is on the verge of overtaking Samsung, according to Kantar Worldpanel figures.
The figures examined smartphone sales in urban China between January and May, finding Xiaomi has now managed to capture 21% of the market.
The figure places Xiamoi within striking distance of market leader Samsung (23%), and ahead of Apple (16%), as well as local rivals Huawei (10%), Lenovo (6%), Coolpad (6%), Oppo (3%) and ZTE (2%).
Of Xiaomi owners, less than 5% switched from Apple, with 21% switching from one of the other Chinese smartphone makers, 17% switching from Samsung, and 18% from Nokia, now the Lumia division of Microsoft.
If the figures are accurate, they represent a rapid rise for the company, which launched in 2010 and shipped its first smartphones in 2011. In August of last year, it gained headlines for poaching Google’s vice president of product management, Hugo Barra.
Xiaomi has often been criticised as being an Apple imitator due to chief executive Lei Jun’s preference for black mock turtleneck tops and jeans, along with the company using an iOS-style user interface, called MIUI, on top of Android.
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn Sue Parker DARE Group founder
Bin juice bingers: How to avoid the sinister clutches of the procurement department and its cold benchmarking Ian Whitworth Scene Change co-founder
Locked and uploaded: How to take bricks-and-mortar stores digital with video Michael Langdon Levity director
Why retailers have no idea about the future Dean Salakas The Party People chief
There's only one way to attract and retain millennial talent — but it'll cost you a few bricks Lauren Lowe Future Fitouts co-founder
Advice for going green, from one chief executive to another James Chin Moody Sendle co-founder