StartupSmart Awards 2011

StartupSmart is proud to unveil the winners of the 2011 StartupSmart Awards, sponsored by Officeworks. The awards recognise the most innovative and fastest-growing new businesses in Australia. Featuring exciting start-ups from an array of industries, drawn from across the country, the winners represent the emerging generation of business leaders in Australia.

Are you interested in the StartupSmart Awards 2012? Register your interest here.

The top prize, the Officeworks Fastest Growing Start-up, along with an advertising package worth $10,000, goes to the business with the highest revenue in 2009-10. Entrants had to be up and running for under four years and have revenue over $250,000 to be eligible for the top 50.

Other prizes include Best Start-up Idea, Best Green Start-up, Best Start-up Product, Best Services Start-up, Best Online Strategy and Best Young Entrepreneur. There is also the Start-up Hero award, a special prize for a particularly inspiring entrepreneurial story.

The awards were dished out at a dazzling ceremony at Crown in Melbourne on March 30 by StartupSmart publisher Amanda Gome and editor Oliver Milman.

Below, you can read profiles on each of the 50 fastest-growing start-ups. Simply click on the company names below to find out why they are ahead of the pack.

You can also view pictures from the night, as well as get the lowdown on our panel of distinguished judges.


The award winners:


Revealed: The 10 secrets of the Start-up 50’s success

The StartupSmart Awards top 50 demonstrate the changing face of Australian business. We reveal the 10 things that set them apart from the rest.

Job Capital takes out top prize at 2011 StartupSmart Awards

Job Capital, a $9 million revenue company that manages the financial affairs of contractors, has landed the Officeworks Fastest Growing Start-up award at the 2011 StartupSmart Awards.


Are you interested in the StartupSmart Awards 2012? Register your interest here.


Award winners profile videos:


The StartupSmart 2011 awards top 50:
1. Job Capital 18. Mount Lawley Pets and Puppies 35. Design Experts
2. SCO Recruitment 19. Reload Media 36. Nepean Industry Edge Training
3. Milan Direct 20. Ready Steady Print 37. The Online Circle
4. Mad Mex Fresh Mexican Grill 21. Reinvent Your Career 38. Saltwater Insurance Consultants
5. Red Bubble 22. ZENBUU 39. 360 Financial Services
6. Primewealth 23. What Scratch? 40. Pulse+IT Magazine
7. Fifo Capital Brisbane 24. Klick Communications 41. Clik Real Estate
8. 4Cabling 25. Velflex 42. Inventium
9. Aspect Personnel 26. Kidz Lidz Salons 43. Fortress Learning
10. Everyday Hero 27. Fortitude Financial Management 44. Milan Industries
11. Sound Diagnostic Radiology 28. Wowcow 45. Style and Substance
12. Fidarsi Furniture 29. OurPatch 46. The Creative Collective
13. Management Resource Solutions 30. 47. Cocoon Data
14. Alba Print Management 31. eStore Logistics 48. AquaGen Technologies
15. OzHut 32. Junglefy 49. The Interview Group
16. Direct Energy 33. Expanda Van Homes 50. Watts Next
17. Mozo 34. The Ad Network
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Philip Weinman is a serial entrepreneur. He founded HiSoft in 1983, growing it into a $300 million turnover company. He then founded CTS Travel and Events before founding Deasil Management Group, which invests in start-ups.

In 1995, Philip founded CTS Travel and Events and four years later the company merged with Internet Travel Group, which then listed with a turnover in excess of $450 million. The Internet Travel Group was then acquired by Flight Centre.

Gillian Franklin is recognised as one of Australia’s most innovative marketers, with a passion and commitment to supporting women in business. She is managing director of her own company, The Heat Group one of Australia’s leading personal care companies. Gillian has grown the business from five employees working out of a coffee shop to a thriving company with more than 90 staff.

Prior to this, Gillian was the youngest ever GM at Revlon at the age of 25. She was inducted into the Australian Business Women’s Hall of Fame in 1998.

Fred Schebesta is an online marketing expert and the founder of Credit Card Finder, Home Loan Finder and Savings Account Finder.

He started Freestyle Media while he was studying at University in 2001. He built it into a fast growing online marketing agency with clients including 3 Mobile, Virgin Mobile, McDonalds Australia and NRMA.

You can follow him on Twitter: @schebesta.

Reuben Buchanan is an expert in capital raising and corporate finance. He has raised in excess of $40 million for private companies and participated in over $200 million in corporate transactions. He has 17 years experience in media, investment and finance industries. In 2001 he founded Wealth Creator magazine, a bi-monthly business and investment publication, selling the group in 2005.

In 2008 he co-founded Wholesale Investor Pty Ltd, which has quickly become Australia’s largest private investor platform with over $400 million in transactions listed.

Richard Nicol is the director of Building Green Business, which consults with small business and households to implement sustainability measures.

Richard previously worked as a consultant on green building construction and had a five-year spell working on the Total Environment Centre’s Green Capital program which focuses on corporate sustainability.

Dr Colin Benjamin is creator of the widely used Roy Morgan Values Segments and strategic marketing tools presented in marketing courses across Australia. Colin is the voice of Australian social marketing iconic character “Norm” as the (Hon) Director General of ‘Life. Be in it.’ and acts as a professional mentor to a number of charities, SMEs and NGOs and Chairman of the Melbourne Think Tank – Marshall Place Associates

Amanda Gome is the founder and publisher of and Previously she was an editor and senior writer at BRW magazine where her passion and interest in entrepreneurship led her to founding and editing the Fast 100 list and the Emerging Companies section.

Over two decades in business journalism, Amanda has interviewed almost every entrepreneur in this country worth their salt … and plenty that weren’t! She is also an adjunct professor of business at RMIT University, lectures students in entrepreneurship and regularly comments on business.

James Thomson is the editor of Most recently James was a senior editor at news and commentary website Business Spectator. Prior to that, James was editor of BRW’s Rich 200, Young Rich and Executive Rich editions. James specialises in wealthy entrepreneurs and business strategy.

Are you interested in the StartupSmart Awards 2012? Register your interest here.


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