Paying the Facebook ad premium

weekend-reads-facebook-2Facebook is held in high esteem by many start-ups not just because of its own success, but also the access it provides to potential customers.


But while company Facebook pages are now the norm for even the moderately web-savvy business, there are question marks over the value of buying ad space on the social media platform.


As this Inc. article explains, Facebook ad prices have gone up even as click-through rates have declined. The piece has some tips on how you can get the most out of your Facebook ads.


Once you’ve got customers, of course, the challenges aren’t over. Some of them can be, to say the least, a bit difficult. Here are seven steps to dealing with customer questions effectively.


If you are feeling the strains of leadership, it’s worth remembering that it is a skill that constantly needs to be honed. Check out these tips on how to remain a dynamic spearhead for your business.


One leadership mantra not mentioned is the rather obvious advice to not completely drain your business of its cash so that you can live the high life.


But how much should you pay yourself? Here’s a decent guide.


It’s unclear how many CEOs of the US’ largest 500 companies followed these rules. A recent report by Forbes shows that they collectively raked in a hefty $5.2 billion in 2011 – a 16% pay rise on the previous year. Meanwhile, the average American worker got a 3% pay rise.


How about this for an idea of the future? A group of young entrepreneurs have invented a smart wristwatch that connects to Android and iPhones. Less than a week after posting the idea on Kickstarter, it has raised an astonishing $3.4 million, and counting.


Finally, how do you think your business’ logo would look in Hebrew


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