Three key business trends for 2012

With 2011 drawing to a close, Weekend Reads is feeling rather nostalgic this week.


So much so that we feel obliged to point to this intriguing montage of what the world’s best-known websites looked like at launch, as well the rather astonishing news that some yellowing paper, which happens to be Apple’s original partnership agreement, has sold for $1.6 million at auction.


US presidential races also provoke a period of reflection, given the never-ending desire to dig up juicy morsels from the candidates’ past.

In Mitt Romney’s case, a successful business career has been portrayed as both a strength and a weakness, depending who you listen to. This is exactly how Romney made his $250 million.


But enough of this introspection. What of 2012? Well, according, there will be three key business trends during the year. Here they are.  


If you fancy working from home next year, here are 16 scams you need to avoid, while if you have to make the gutsy, if rather awkward, call to sack your co-founder, here’s some great advice on how to do it.


If you want futuristic, how about this – the first designs of the floating start-up incubator that has been dubbed the Googleplex at sea.


Finally, here is an in-depth look at Los Angeles’ growing start-up scene and if you’ve ever wondered what five lessons your business can take from a rapper, you need wonder no more.

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